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Updated business wisdom from the founder of Dogfish Head, the nation’s fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America’s best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish’s most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

• Updated to offer a more complete look at what it takes to keep a small business booming
• An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
• Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Q&A with Author Sam Calagione

Author Sam Calagione

When did you start Dogfish Head Brewery, and what was your inspiration?
We opened Dogfish Head in 1995. At that time, we were the smallest commercial brewery in the country. We wanted to make beers that weren’t referencing commercially dominant styles and beers that incorporate exotic ingredients from around the globe. Or as we call it: Off-centered ales for off-centered people.

What effect has being the host of Brew Masters on Discovery Channel had on the brewery and/or the Dogfish Head brand?
We’ve been very fortunate that demand for our off-centered ales has been beyond our ability to make them for the last eight years. So the show hasn’t helped us sell more beer but it has helped spread the word about Dogfish and about the craft brewing renaissance happening around the globe right now. We’ve had a blast doing the Brew Masters show, and I am most proud of the moments in it that celebrate how talented and passionate all of my co-workers are as they do their jobs. Also, the show does a great job of demystifying the brewing process and makes it approachable for people just getting into all of the amazing and diverse beers that are being made by small indie breweries now.

What can readers expect to get out of this new updated and revised edition of Brewing Up a Business?
There’s still great stuff on what we learned at Dogfish as we started our business, but there is now more content devoted to ideas we’ve incorporated to grow our business. With chapters on utilizing social media (my wife Mariah is the queen of this at Dogfish) and differentiating your product or service in a crowded marketplace.

What’s in store for the future of Dogfish Head?
Lots of new and exotic beers, for sure. There will also be a Brew Masters episode centered around a brewpub we are working on that will be on a rooftop in New York City called Eataly. The restaurant will be run by Mario Batali and Joe Bastianich and Dogfish. Birra Del Borgo (Rome) and La Baladin (Turin) are the contributing breweries to the project. We’ve expanded our brewery and our website. We plan to build a bigger distillery and open another pub in 2012. Mostly, we just want to keep putting the where in Delaware and the mental in experimental.

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

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If you’re looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2011 on your shelf. Annually updated, it is the most up-to-date resource and reference for guide anybody serious about making their business a successful one. This is the essential, most authoritative and credible small business and start-up guide covering everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. Taking into account all the latest budget changes and reflecting the latest financial and legal changes, there is also a free email update on tax and legal changes just after every Budget. Written by a financial expert and entrepreneur, this edition will be updated to include all the tax changes made post-election.

Financial Times Guide to Business Start Up 2011: The Most Comprehensive Annually Updated Guide for Entrepreneurs

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If you’re looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2011 on your shelf. Annually updated, it is the most up-to-date resource and reference for guide anybody serious about making their business a successful one. This is the essential, most authoritative and credible small business and start-up guide covering everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. Taking into account all the latest budget changes and reflecting the latest financial and legal changes, there is also a free email update on tax and legal changes just after every Budget. Written by a financial expert and entrepreneur, this edition will be updated to include all the tax changes made post-election.

The Financial Times Guide to Business Start Up 2011: The Most Comprehensive Annually Updated Guide for Entrepreneurs

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‘A must for any small business owner’ Federation of Small Businesses Starting your own business can be a daunting task. The Financial Times Guide to Business Start Up is a comprehensive and trusted guide that will cover every important aspect of your business start up. It offers essential guidance on everything from developing your business idea, to your obligations as an employer. It remains the only small business guide to be updated annually, making it the most up-to-date resource and reference book for anybody serious about starting and growing their own business. This edition has been completely revised to reflect the latest tax and legal changes to coincide with the budget announcement. It also offers valuable advice on all of the crucial areas of running a business, and has been fully updated to reflect today’s business environment, including a new section on e-marketing. Starting a business can feel risky but this annually updated guide covers all the bases and will ensure both you and your business are heading for success.

The “Financial Times” Guide to Business Start Up 2009: The Only Annually Updated Guide for Entrepeneurs

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The FT Guide to Business Start Up is the essential start up guide. 

It is bang up-to-date and covers everything you need to know from finance, tax and the law, to marketing, sales, pricing and budgeting. Will help you make your business succeed, even in a recession.

* Updated annually – this is the most up-to-date book you can buy, it’s the must-have reference source.  This Plus there’s a free email update on tax and legal changes just after every Budget

* Complements our other small business books perfectly – packed with up-to-date invaluable facts and figures, it’s the reference you need to round off your essential reading

* FT branding sets it apart and makes it the premium, authoritative and most credible small business and start-up guide.  The distinctive new series design for the FT Guides will further enhance it’s position in the market.

* Lead author is a financial expert and entrepreneur and the second author is an experienced financial writer

The Financial Times Guide to Business Start Up 2010: The only annually updated guide for entrepreneurs

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