Work At Home Bookstore

Product Description
Longer life expectancy, the aging baby boom population, and increasing numbers of older adults with chronic health conditions who want to remain at home are generating an urgent need for providers who possess specialized knowledge and skills in home health care. Answering the urgent call for a textbook that deals specifically with adults in this setting, Goldie Kadushin and Marcia Egan synthesize empirical research to extract practical applications for practice, emphasizing the “how to” of gerontological home health care by discussing the field’s most relevant issues. The authors include chapters on home health care policies and funding, cultural and diversity issues, the contemporary challenges of the social work role in home health care, the development of a relationship, the client’s role in helping with care, practice evaluation, and individual and social system assessment and intervention. They provide detailed case studies and directions for accessing rapid assessment instruments throughout the text. They also include programs, resources, and corresponding Web sites that link to appropriate services.

Gerontological Home Health Care: A Guide for the Social Work Practitioner

Product Description
A social worker’s place within the hierarchy of a nursing home is not always clear, yet the responsibilities are tremendous. Using her almost 20 years of experience as a social worker, Julie Sahlins helps readers narrow the gap between academic training and real-world practice.

Social Work Practice in Nursing Homes presents a practical paradigm with a strong focus on creative use of the professional self, program development, and collaboration to meet the needs of a population that is often vulnerable, frail and isolated. Ms. Sahlins combines a solid analysis of systemic issues in this complex setting, an understanding of the developmental needs of clients, and clear, logical advice that makes it possible to practice transformative social work. Here, finally, are answers to the constraints placed on social workers in nursing homes a new way of doing old business.

Social Work Practice in Nursing Homes: Creativity, Leadership, and Program Development

• ISBN13: 9780470547816
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.Amazon.com Review
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Product Description
If you can answer yes to the following questions you want to get your hands on Social Marketing Tips.

Have you been looking for a great way to get more subscribers?

Do you constantly seek quality information to provide to your readers?

Have you been looking for a way to quickly increase awareness, traffic and profits for your business?

Did you know that Social Marketing is fast becoming a standard method of promotion for all types of business? It has many benefits. For instance; it is a great way focus your efforts, reach a steady supply of targeted prospects, increase exposure for your business and make more sales without spending a fortune.

But the simple fact is most business owners don’t know how to use it effectively.

Did you know that millions of people visit social networking sites every day?

By using simple social marketing techniques you can attract your fair share of those people, provide them with what they want and hook them right into your sales funnel!

The “Social Marketing Tip’s” series was specifically designed with beginners in mind. So even if you’ve never heard of social marketing before or used it to promote your business, you will discover how to focus your marketing efforts and quickly harness the power of social marketing for your own business, products and services.

Social Marketing Tips – “Simple Tips Designed To Help You Quickly Improve Your Social Marketing Skills” + Bonuses

Product Description
New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order.

It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century’s generation of visionary leaders, social entrepreneurs and social intrapreneurs.

‘Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,’ argues Tania Ellis.

With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line.

Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

The New Pioneers: Sustainable business success through social innovation and social entrepreneurship

Product Description
A Practical Guide to Business Planning for Enduring Social Impact

Business Planning for Enduring Social Impact applies the strategic rigor and financial savvy of traditional private-sector business planning to social problem solving. This practical guide provides an introduction to business planning for enduring social impact and leads readers through a four-step process for creating an actionable business plan.

The guide is an essential tool for organizations seeking to:

* Define organizational focus and strategy and establish a clear road map
* Build a financially sustainable model by creating a plan to establish reliable streams of philanthropic support, earned income, and/or in-kind resources
* Establish rigorous methods of measuring impact for the organization and its stakeholders
* Make data-driven decisions that lead to improvements to the organization and its activities
* Build partnerships with stakeholders in all three sectors public, private, and nonprofit

Key features include a glossary of business planning terms, plus an outline, sample workplan, and sample business plan for enduring social impact.

Business Planning for Enduring Social Impact draws on Root Cause’s unique business planning methodology, developed through consulting engagements with dozens of organizations, and through the organization’s experience with the initiatives that it has started and grown. The guide is the first in a series of Root Cause How-to Guides, which provide practical advice for organizations in the public, private, and nonprofit sectors dedicated to solving social problems.

Business Planning for Enduring Social Impact: A Social-Entrepreneurial Approach to Solving Social Problems

Product Description
This new addition to the Oxford Management Readers series looks at the culture and role of the entrepreneur from an interdisciplinary perspective. Introduced by an internationally known editor, this volume contains the best that has been written on entrepreneurship by economists, sociologists, historians, and anthropologists.

Entrepreneurship: The Social Science View

Product Description
Discover how to bring social responsibility to your business

In today’s business world, your bottom line isn’t measured by your company’s financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.

This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today.

• A complete reference on the ideas and processes associated with social entrepreneurship
• Provides a foundation and business plan for those looking to create their own socially oriented business venture

Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

Social Entrepreneurship For Dummies

Product Description

“Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to the entrepreneur to advance his or her mission, and it discusses many of the problems that organizations and their managers encounter at different points of a growth process.”
-NONPROFIT AND VOLUNTARY SECTOR QUARTERLY

Written for students and practitioners, this unique text, with Harvard cases, provides detailed analysis and frameworks for achieving maximum impact through social entrepreneurship. Entrepreneurship in the Social Sector enables readers to attain an in depth understanding of the distinctive characteristics of the social enterprise context and organizations. The authors offer tools to develop the knowledge to pursue social entrepreneurship more strategically and achieve mission impact more efficiently, effectively, and sustainably.

Key Features

• Spans a range of social enterprise activity:Examples are included across multiple and varied contexts from the nonprofit, business, and government sectors.
• Offers Harvard Business School case studies: Through these cases, the critical components of social entrepreneurship are addressed including start-up, funding, growth, alliances and collaboration, and performance measurement.
• Presents cutting edge social enterprise research: Detailed analysis and frameworks introduce the key themes and ideas that are illustrated through the cases at the end of each chapter.
• Provides US and international coverage: Since social entrepreneurship is a growing field in the US and abroad, a number of case studies set in international settings are included.

Intended Audience
The text is designed as a core or supplementary text for advanced undergraduate and graduate courses such as Social Entrepreneurship or Non-Profit Entrepreneurship in the departments of business, management, marketing, and public policy.

“The emerging field of social entrepreneurship has been crying out for a definitive textbook. With clarity, insight, and a strong practical orientation, the authors of Entrepreneurship in the Social Sector have set the gold standard for many years to come.”
-Professor J. Gregory Dees, Duke University

“This is so much more than a casebook! Entrepreneurship in the Social Sector offers a grounded and insightful conceptualization of the key challenges and fundamental processes of social entrepreneurship. It also presents practical frameworks for analyzing both, across a wide range of organizations. This book should be on the shelf of every aspiring and successful social entrepreneur.” -James A. Phills, Jr., Stanford University

Entrepreneurship in the Social Sector

Product Description
The purpose of this book is to share with the reader a unique experience of a seasoned career entrepreneur with the commitment to improve education and benefited by working with three highly regarded business and education leaders as mentors set out to define and build an education industry.

Social Entrepreneurship in Education: Private Ventures for the Public Good