Product Description
The music industry relies on the exploitation of musical talent. With the advent of digital technology, and the increasing capacity of servers to offer musical products directly via digital downloading and on-demand streaming, the need for talented artists and musicians to utilize a record company to manage their music is diminishing, and in the future could provide significant competition to the major record companies.
VmusicBook has been specifically created to reveal to urban musical talent and aspiring entrepreneurs the best approach for success in the music industry. This book is completely different from all the other music industry books currently available. The majority of music industry books for musicians tend to focus more on how to get a record deal. But the music industry today is very different from what it was five or ten years ago. Thanks to the emergence of the Internet and other technical advances, not only have business models changed but ways of recording music, distributing music, and marketing music have evolved. We are now experiencing a digital music revolution, which has literally opened the doors for almost everyone with a dream.
The major music industry players are dependent on the protection of intellectual property. These industry players derive their revenues from licensing fees. Every time a recording is used or a song is performed, the copyright owner must grant permission and issue a license to collect a payment. VmusicBook not only demonstrates how to protect your intellectual property and retain 100% copyright ownership of your visual content and musical works but also how to use your skills, abilities, knowledge, and understanding, and even other people’s resources, to establish a viable business by following a series of steps.
Whether you are a singer, a songwriter, a rapper, a Grime MC, a musician, a music/beat producer, a manager, a promoter, or a marketer, VmusicBook will guide you through the entrepreneurial process for setting up your own business venture. There is also a comprehensive list of industry contacts revealing the contact names, addresses, phone numbers, fax numbers, emails, and websites of music industry professionals.
What’s Inside?
The Global Music (Professional Industry Report 2010- 2015)
Chapter One: Having The Right Mindset
- Mental Preparation
- The Power of Focus
- The Law of Attraction
- Time Management
Chapter Two: Scanning For New Opportunities
- Entrepreneurship
- How to Identify New Opportunities
- How to Generate Good Ideas
- The Difference Between Creativity and Innovation
- How to Create a Research Plan
- Positioning and Segmenting Your Marketplace
- Entrepreneurial Venture & Business planning
- Publishing Your Songs & Recordings
Chapter Three: The Digital Revolution
- Overview
- Digital Music Formats
- Selling Your Music Online (Digital Distribution)
- Marketing Your Music Online (Digital Marketing)
Chapter Four: Building a Winning Team
- Creating a Vision
- Creating a Mission
- Sourcing Team Players
- Entrepreneurial Leadership
Chapter Five: Entrepreneurial Ventures
- Setting Up Your Own Digital Record Company or Label
- Setting Up Your Own Digital Distribution Company
- Setting Up Your Own Music Publishing Company
- Setting Up Your Own Music Production Company
- Setting Up Your Own Artist Management Company
- Setting Up Your Own Events Management Company
- Setting Up Your Own Music Marketing Company
- Setting Up Your Own Music and Media Consultancy
- Setting Up Your Own Video Production Company
Chapter Six: Legal Contracts and Content Ownership
- Copyright Protection
- Non Disclosure Agreements
- Non Competing Agreements
- Exclusive Agreements
- Non Exclusive agreement
- Territory
- Term
- Licensing Agreements
- Mechanical Licenses
- Digital Licenses
- Music Contracts
- Publishing Contracts
- Associations & Societies
Chapter Seven: Producing Your Presentation and Approaching Investors
- Elevator Pitch
- Business Presentations
- Family and Friends
- Business Bank Loans
- Government Funding
- Investor Options
Chapter Eight: Making It Happen
- Useful Information
- Valuable Industry contacts
Vmusicbook: Mastering Music and Entertainment Entrepreneurship for Independent Hip-hop, R&B, Grime and Electronic Dance Artists, Producers Songwriters, Publishers, Managers and Promoters
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