Apr
19
2010
Fashion Entrepreneurship: Retail Business Planning
Posted by Blogmaster in Entrepreneurship, tags: Business, Entrepreneurship, Fashion, Planning, Retail
Product Description
This text provides a background in entrepreneurship for apparel, accessories, textiles, and
home furnishings business development. In addition, the text delivers the information
needed to develop a comprehensive, effective business plan, aspects of which have been
incorporated in chapters on merchandising, operating procedures, human resource development,
and financing. Further examined is the development of a fashion retail business
from concept articulation to exit strategies. Included is a discussion of brick-and-mortar
businesses, click companies, and service firms in the apparel and soft-good sectors. The
last chapter of the text presents a sample business plan.
Entries (RSS)
If you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.
Rating: 5 / 5
This book is required reading for those interested in opening any form of fashion retail business. The text provides step-by-step guides and well thought-out examples for the reader to follow in preparing a business plan unique to this type of retailing.
Rating: 5 / 5
This is an ideal resource for building a business plan to secure funding for a fashion retail store. Step-by-step guidelines for writing the plan and operating the store. There is nothing else like this book on the market!
Rating: 5 / 5