Business Start-up Handbook
Posted by Blogmaster in Start Up Business Books, tags: Business, Handbook, StartUp
Product Description
Presented in a spare, concise style, this handbook is designed to provide the novice entrepreneur with the basic guidelines for starting a new business . Most of the issues confronted by a new businessman are covered in a brief, succinct manner. From writing a business plan to raising capital, from controlling costs to basic bookkeeping, from insurance and employee benef its to marketing–the author draws on his own experience as a successful entrepreneur to guide the reader on the threshold of one of the most important endeavors a person can face: starting a new business.
Contents: Testing the business idea, Forming a business plan, Types of organization, Choosing a name, Raising the money, Keeping the books, Financial controls, Managing cash, Insurance, Marketing, Company policies, Employee benefits and Buying a going business.
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I recently started a very successful business. This handbook was invaluable to me in getting started. Therefore, I would like to reccommend this book to others and correct a statement made by Mr. Doty in his review on this page. Mr. Doty objects to the sparse style, and he is entitled to that opinion. However, as his example he unfairly implies that the section on The Business Plan consists only of four sentences, when in reality that section is five pages. With that statement he denigrates the whole book.
The term “handbook” in the title connotes brevity and lack of great detail. Clearly it was not intended to be a textbook. As a handbook, it gives what it promises.
Mr. Doty would be well advised to read more carefully, and not to make misleading statements in online reviews based on a cursory perusal.
Rating: 5 / 5
This may not be the textbook for the seasoned entrepreneur, but, for the novice considering starting a business for the first time, it is an easy-reading guide to the important issues that need to be addressed if the venture is going to be successful. Congratulations to the author on a clear and concise approach to a complicated subject!
Rating: 5 / 5
Thanks for demystifying the often scary process of starting a business, Mr. Sundt! Practical common-sense advice based on years of personal experience, a quick worthwhile read for entrepreneurs of all types.
Rating: 5 / 5
A “handbook” this isn’t. Scanning the Table of Contents one would expect a plethora of fresh insight and guidelines on starting a business. Unfortunately the content is sparse at best. Ninety percent of the subjects are confined to one page of large double-spaced print and several consisted of only four ludicrously common-sense sentences. For example, the section entitled “Why a Business Plan?” consists of four sentences with the last one being “Do not neglect this important step.” The only redeeming value is that the chapters titled “Insurance” and “Company Policies” remind the reader of a couple of important issues that are often missed by other “handbooks”. Sorry, but this book is not for the serious start-up entrepreneur.
Rating: 1 / 5